Sizing reference
Social Media Image Sizes
Start with the destination
Social platforms crop and display images in different ways. A square product image, a vertical story, and a YouTube thumbnail need different compositions even when they come from the same source photo.
Before resizing, decide where the image will be used and whether the important subject should stay centered, fill the frame, or leave space for text.
Common target sizes
| Use case | Common size | Notes |
|---|---|---|
| Square post | 1080 x 1080 | Useful for feeds, product previews, and profile-ready graphics. |
| Story or reel cover | 1080 x 1920 | Vertical layout; keep text away from the top and bottom edges. |
| YouTube thumbnail | 1280 x 720 | Landscape 16:9 format; use large readable text. |
| Social share image | 1200 x 628 | Works well for link previews and article cards. |
| Avatar or app-style icon | 1024 x 1024 | Square source that can be cropped into a circle by platforms. |
How to prepare one image for several platforms
- Keep an original high-resolution copy before resizing.
- Create the largest version first, then export smaller copies.
- Use FitMyPic presets for repeated sizes such as 1024 x 1024 and 1280 x 720.
- Check whether faces, products, and text remain visible after resizing.
- Export JPG or WebP for photos and PNG for transparent graphics or screenshots.
FAQ
Should I force every image into a preset?
No. Presets are useful starting points, but some photos need cropping before resizing so the subject stays visible.
Why does text become hard to read?
Small text can disappear on mobile screens. Use larger text, stronger contrast, and enough padding from the edges.
Can one file work everywhere?
Sometimes, but separate square, vertical, and landscape exports usually look better.